Voice of the Customer Transcripts

This articles explains how to leverage VOC transcripts

Keoni Baccus avatar
Written by Keoni Baccus
Updated over a week ago

What are Voice of the Customer (VOC) transcripts?

AlphaSense's Voice of Customer transcripts provide unprecedented access to focused interviews with customers actively using cutting-edge enterprise software, application software, and AI solutions. VOC hones in on pivotal 2024 sub-verticals like security software, AI, cloud computing, and data analytics. The transcripts balance perspectives across industry leaders and disruptors, offering a 360-degree view of customer evaluations. The conversations capture comprehensive insights into the entire customer journey from initial discovery through implementation and ongoing use. VOC unlocks an unmatched understanding of the value propositions driving transformative technologies by providing transparent windows into user experiences, purchasing behaviors, service quality, and realized ROI.

What do Voice of Customer Transcripts Contain?

Through in-depth discussions with decision-makers, power users, and executive sponsors, Voice of Customer transcripts cover product use cases, value, buying processes, and product stickiness. Unlike competitors such as G2 Crowd, Gartner, and Forrester, AlphaSense's transcripts offer unbiased, sector-specific insights directly from decision-makers and influencers in the technology landscape.

Why are Voice of Customer Transcripts beneficial?

Voice of Customer Transcripts are invaluable for several reasons, including but not limited to:

  • Proprietary Customer Insights: Gain access to first-party customer viewpoints you won’t find anywhere else, offering a competitive edge in strategic decision-making.

  • Unbiased Reviews: Direct feedback from actual users provides an authentic look at product performance and customer satisfaction.

  • Sector-Specific Expertise: These transcripts are led by seasoned vertical-heads, ensuring that every piece of information is relevant and actionable.

How to search within Voice of Customer Transcripts?

Voice of Customer content is seamlessly integrated into the AlphaSense platform within the Expert Insights collection. You can leverage AlphaSense's powerful search capabilities to surface relevant transcripts quickly.

  1. Leverage the "Transcript Focus" filter to narrow for more targeted discovery of Voice of Customer transcripts.

  2. Click topics in the Table of Contents and jump to insights that matter most to your research.

  3. Utilize the information to perform comparative analysis across customer profiles.

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