Voice of the Customer Transcripts

This articles explains how to leverage VOC transcripts

Voice of Customer transcripts are part of Tegus Expert Insights, AlphaSense’s comprehensive expert research offering. The Tegus Expert Transcript Library—the world’s largest and fastest-growing collection of investor-led expert calls—along with AI-powered interviews like Voice of Customer and Channel Checks, offer unmatched access to trusted, real-world insights from former executives, customers, competitors, and other key market voices, all within a single, integrated AlphaSense platform.

• What are Voice of the Customer (VoC) Transcripts?
• How are VoC Interviews Conducted?
• Key Features
• Use Cases
• How to Access Voice of Customer Transcripts?

What are Voice of the Customer (VOC) Transcripts?

AlphaSense's Voice of Customer (VoC) transcripts deliver direct, proprietary insights from real customers actively using leading B2B technology products. VoC captures detailed feedback on product experiences, purchasing decisions, business value, service quality, and ROI, emphasizing critical verticals like Enterprise SaaS, Application Software, and AI.

How are VoC Interviews Conducted?

All VoC interviews are conducted one-on-one with real human experts and run by our AI Interviewer, an advanced conversational AI that ensures a structured and unbiased interview process. 

Key Features

Through in-depth discussions with decision-makers, users, and sponsors, Tegus Voice of Customer transcripts explore:

• Purchasing Decisions: The factors and criteria that drive initial purchases and renewals—offering direct insight into a product’s market fit, buyer motivations, and customer acquisition strategies.
• Product Use Cases: How customers use the product within their organizations.
• Business Value: The tangible benefits the product delivers, such as cost savings, revenue growth, improved efficiency, or other measurable business outcomes.
• Implementation Experience: Customer experiences during onboarding and integration, including ease of adoption, challenges faced, and any switching costs or barriers to change.
• Service and Support: Customer satisfaction with vendor-provided support and overall post-implementation experience.
• Recommendation Likelihood: Whether customers would endorse the product.
• Product Stickiness: The degree of product integration and renewal likelihood.
• Market Alternatives: Other solutions customers are evaluating or monitoring, including comparisons to competitors’ features, pricing, and market positioning.
   

Use Cases

• Market and Trend Analysis: Identify evolving and emerging market trends by analyzing direct feedback from users and buyers
• Investment Due Diligence: Enhance traditional quantitative analysis by validating product traction and growth potential through qualitative customer insights

How to Access Voice of Customer Transcripts?

Voice of Customer content is seamlessly integrated into your AlphaSense subscription as part of Tegus Expert Insights, available at no additional cost. To access and use VoC transcripts effectively:

• VoC transcripts will naturally surface through Deep Research and GenSearch results whenever applicable.

• Use the filters "Transcript Type: Voice of Customer" or "Analyst Perspective: AI Interviewer" to pinpoint relevant conversations quickly.

• Where applicable, transcripts will also be available on the relevant Company’s Profile page.